The Illinois Lottery challenged us to develop a campaign that introduced Powerball to Illinois as well as showcased their other big jackpot game, Mega Millions.

Our solution was to dramatize what would happen when these two huge jackpot games enter the same time-space. With a nod to retro sci-fi, we brought Illinois into the “Mega Power Age” and smashed previous big-game sales records.

Campaign elements included TV, radio, OOH, shopper, digital and more.