For many years, this classic, multi-sku brand had never really had an integrated umbrella campaign.

Our problem wasn’t that people weren’t aware of the brand or it’s effectiveness. Rather, they just needed to be reminded to spend time outside.

Our solution was to remind people of their relationship with the great outdoors and encourage them to get back out there. Campaign elements included TV, print, digital, social, shopper and more, as well as a unique online experience called the OFF! Vista Cam, where people could control several wilderness cameras in real-time, and post their pics and captions on an online gallery.