Our team’s challenge was to invigorate the Illinois Lottery’s annual “Second Chance” summer promotion. The promotion encouraged lottery players to replay their old tickets for a chance to win $35,000 each weekday during the summer.

Visually, we brought our “Bring back your tickets. Bring back your dreams.” campaign to life by depicting potential $35,000 dreams coming to life or made entirely out of old lottery tickets (e.g., a car, a boat, a motorcycle, a vacation, cash).

Response was incredible. The campaign shattered the previous twenty-week record in less than ten.

Cannes shortlist.

Campaign Overview