I think this might have been the last equity campaign Pep Boys produced. It’s from awhile back, but the insight “What if people treated you the way you treat your car?” remains both insightful and fresh. Not to mention it moved the business considerably.
Plus, the performances still make me laugh. And I don’t usually laugh at my own jokes.
Wrote 25+ radio ads for this campaign that were lost in an agency move, along with a bunch of my historical reels. If you find them, let me know.