Ziploc has a very tricky business problem.  It’s a great brand, but the competition is significantly less expensive and “good enough” for everyday use, so consumers usually aren’t willing to pay extra.

How can you win in that environment?

Our answer: add value to people’s lives by making Ziploc a knowledgeable partner that enables better living.

Fresh180º was a six-month program of online challenges that helped households conquer everything from fresh eating to storage to family fun. It was supported on television, in-store and across multiple platforms for a truly integrated, content-rich brand experience.

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